Link building Backlinks for SEO consist of two main types: anchor and non-anchor backlinks. Anchors are linked to the main keyword, as such a query plays a crucial role in search engine optimization. Non-anchor links carry equal weight – they represent bare links, while the ability to click is important because they offer a path for bots; crawlers navigate your website along with internal pages, which benefits your project. Updates are shared through majestic. When the number of links is limited for one of the services, the analysis focuses on the tool that shows more in backlink volume because of delays in indexation.